Starting your own business is a fun and exciting step, but it’s certainly a big move to make in life and isn’t one to take lightly – especially when it comes to the financial side of things. 

Of course, every business needs to be making money in order to survive in the longterm, but at the beginning, you may find you’re simply breaking even or even having to invest a bit more in to make anything.

That’s why it’s important to prioritise what you’re spending when it comes to your business and invest only in the things that will actually enable you to grow quicker and start seeing a quicker return on investment.

So, in this post, we’re sharing with you 3 things that are worth investing in when starting your business:

A Virtual Assistant:

When you’re right at the beginning of your business, it’s tempting to feel like you need to be doing everything all by yourself, and even though it seems like this is a great way to save money, it’s actually going to be better for you and your business if you stay focused on the things you’re truly good at. 

Hiring a virtual assistant for your business doesn’t mean you need to bring someone on for 40 hours per week – you can start small and just hire out a few tasks such as responding to emails, admin and any other tasks you don’t enjoy or that don’t generate revenue and get someone to do a couple of hours per week and then increase as the workload does. 

This will save you so much time to focus on the things that make you money and it will help reduce your stress from trying to do everything on your own.

A Photoshoot:

As the saying goes “a picture speaks a thousand words” – and it’s true, people want to see who’s behind a brand and they want to be able to connect with you, so although it doesn’t need to be an elaborate photoshoot you have for your business, getting a photographer to take some good headshots for your business will really go a long way. 

If you’re a bit camera shy and feel uncomfortable at the thought of taking pictures, then find a photographer who’s used to this kind of work and who puts you at ease. You can also read this guide to looking good in a headshot for extra tips from professionals.

Automation Tools:

Especially in an online business, automation tools such as social media scheduling, email marketing and payment tools will save you so much time and energy that would otherwise be spent on doing these small tasks manually. 

The good thing is, they don’t cost much at all, but they will make a huge difference in your overall productivity levels and ensure that things aren’t getting overlooked.

We hope this post was useful in helping you identify some of the things you should consider investing in when just starting your business. Other things like sales funnels and fancy websites can wait until you’re making proper money, but these things can help you get to that stage quicker.