Online businesses are, nowadays, quite hard to plan properly and, therefore, every minor detail should be taken into consideration. Every website should, in fact, apply a proper online business development plan, whether if organic traffic-based (pure SEO) or PPC (including Paid Social and remarketing) related. Of course, given the competition’s level, it’s important to find rapidly scaling strategies in order to actively impact the niche market you decided to pick. Let’s analyse why you might want to consider white labelling-related strategies for your online business.
The Drop Shipping Variable
The successful online business development strategy per definition would definitely be drop shipping: what once was IKEA’s core business has been, in fact, applied to online scenarios by using the nowadays well-renowned combination of Shopify and its native app Oberlo. By applying a white-labelling process to generally (or better, mostly) Chinese supplied products, many young entrepreneurs with a savvy marketing mind were able to quickly build a 6 or 7 figures income. White label-related strategies which combine a heavy paid social investment are definitely the easiest choice for the business who wants to quickly build a client base in 2019.
Remarketing In A World Of Digital Marketers
Remarketing is a process which relies on big data and cookies in order to present users with products they may like. In 2018, we’ve seen how platforms like Adroll were able to boost many fast fashion companies’ conversion rate, by simply retargeting a browsing audience towards their products. This is, in fact, a simple form of white label marketing which is very cost effective, given the fact that (nowadays) PPC ads are quite expensive. The savvy digital marketer would, in fact, understand that retargeting a specific audience will save him/herself a lot of time which would have been used with keyword and competitors’ research.
Apply White Label SEO When Your Business Needs Traffic
In 2019, it’s no secret how SEO is actively looked after by many top players or companies which are looking to impose their brand name by focusing exclusively on their organic traffic. White label SEO, especially within its link building side, uses an already solid brand name by “exploiting” its mentions online to generate a hyperlink. This is an easy part of a strategy which is becoming more and more popular within bigger companies and it’s definitely worth trying, especially if your business has been relying on influencers who might have mentioned your brand’s name online.
Although 3 simple ones, these white labelling strategies are the ones which are supposed to quickly boost both traffic and conversion rate. It’s important to constantly keep up with such business development approaches since the competition within the online segment of the business is becoming more and more competitive each day.