Currently, logic dictates that your online presence determines success. Without the ability to sell products and services online, your business will struggle to avoid survive. After all, nearly half of customers say that they make the majority of their purchases online. Relying on online sales, then, is the best way to turn a profit. This post will discuss the best tips for online success through offline marketing.
However, the real key to success is to supplement your digital presence with offline marketing methods. Yes, the 2old-fashioned” and “outdated” techniques continue to be effective to this day, even when it’s assumed they are extinct. Here are the reasons why you need them to boost your online sales & success through offline marketing.
Although customers say that half of their purchases are made online, studies show that they prefer bricks-and-mortar businesses. Why? It’s because of the superior customer service that leads to an unrivalled experience. People continue to shop on the high street because they enjoy face-to-face interaction. Consumers enjoy it so much that 53% still prefer to go into a shop and buy products rather than doing it online. Therefore, it’s imperative that your business gives the people what they want, or else they’ll go elsewhere. Remember: the customer is king.
If you are truthful, you might admit that you don’t think customers are loyal, and you’d be right. 74% of people are willing to switch brands due to the fact that the buying process is too difficult or complicated. However, what this doesn’t mean is that you should dismiss customers as fickle and disloyal. Instead, you need to give them a reason to stay put, and a superior customer service experience is the main tool. Once a person likes the service that you offer, they’ll log it in their brain. All you have to do is show them how they continue shopping with the brand without coming into the shop. And, it’s as straightforward as writing down the website and social media URLs.
The Buying Impulse
As a customer, you will understand the urge to spend money when you see something you like online. It doesn’t have to be necessary, yet you can feel your hand moving towards your pocket to unsheathe your credit card. The same applies to high street stores. Whether it’s shop fascia signs or appealing visual merchandising techniques, passers-by are the lifeblood of your company. Catch their eye and you’ve got a chance of making more sales and conversions as foot traffic is impulsive. Better yet, you can make them aware of your online presence after you prove that the brand is worth using over and over.
You might think that an online-only promotion has nothing to do with your store. However, you now know that people like to shop on the high street. Also, it’s vital to remember that people want to browse in-store, too. Okay, they might not make a purchase there and then, but they are ripe for picking with the proper persuasion. Directing them to your website, where there are exclusive sales, could be the encouragement they require.
Wouldn’t you buy an item online if it was cheaper than in the shop?