Every entrepreneur is eager for early success when they start a business. Whether you manage to achieve that or not will, at least in some part, come down to how successful you are at luring people to your website in those early weeks and months.
To put it simply, you need to allow people to find you. Only then will they have any chance of being able to buy anything from you. That’s why it’s so important to make your company easy to find online.
Build Your Social Media Channels and Share Links
The more you share your content on social media platforms, the more you’ll get people going to your website. It really is as simple as that. Sharing links is quick and easy, but it makes a difference. This is especially true on Facebook where engagement is really important. So keep building these social media channels so each share has more of an impact than the last.
Use Up to Date SEO Techniques
SEO is all about making sure that your website and its many pages are optimized in a way that makes them easier to find for people using Google. Places like https://herdl.com/seo/ can help you with getting your approach to SEO right if you don’t really know what you’re doing. It doesn’t really how you make use of up to date SEO techniques as long as you achieve the right outcomes.
Create a Google+ Page
Every small business should have a Google+ page because it makes you better integrated in that all-important Google ecosystem. Like it or not, getting found online is all about getting found on Google. It’s the most powerful website on the planet, and that’s not something that’s about to change anytime soon. You might as well accept it and adapt to it accordingly.
Be Ready for Mobile Visitors
These days, more and more people will be wanting to find and use your website on a mobile device. If your website doesn’t have a mobile version, you will first lose out in the ranking because Google cares a lot about this right now. And secondly, if people do find your website on their mobile device, they will want to leave almost straight away if the layout is unusable.
Engage With Local Media Online
The local media isn’t completely dead and buried. In many places, it’s still very powerful and very influential. These publications all have presences online these days, so you should make the most of them by engaging with them. You will be more likely to get a little boost and some free publicity if you’re on good terms with the local media.
If people can’t even find your website online, you’re never going to make those crucial online sales early on. It’s actually pretty easy to make your website more findable, so start enacting what you’ve learned here today. The sooner you do that, the sooner you’ll put your startup on the track to success.