What is a marketing campaign?

Every business should invest in at least some level of marketing. A successful marketing campaign is the reason many people know about your company and the type of goods and services that you provide. In other words, it is the source of your brand awareness.

At the end of the day, all entrepreneurs want to spread the message about what they are doing, and in the process obtain loyal customers who even tell their friends and family about what they bought from you.

Running a marketing campaign…

The big question that must be answered is exactly how this can be achieved. Strategy is a key component of any business endeavour, but there is always more involved. In order to take the first step towards running successful marketing campaigns, you must follow the tips mentioned below.

The campaign plan…

Define your campaign goals

Every single business has a set of goals that it wants to achieve. This also means that the everyday operations will function in an organised matter, and with an end-purpose in mind. Given the clear importance of having goals, it is important to think about what you hope to achieve from the campaign you want to run. Is it to drive more traffic to your company website? Create an emotional connection with customers? Depending on what you are hoping to obtain from it, the process of getting to the end-point will differ slightly.

Find the target audience

The next step that you must take, before you even think about running the campaign, is who it is directed at. Depending on the industry you are in, and what your company’s product or service is, there will be a different target audience that is interested in what you create. For example, an organisation that manufactures children’s toys should not target sport-fans on any social media platform, as it would be a waste of money and resources and achieve no results.

Naturally, it also isn’t too late to broaden your targeting if the project allows for it. For example, the local TV channel, London Live, is now looking to target older viewers to their channel as well. These types of scenarios are not uncommon, but you must ensure that you do everything strategically and thus understand why you are doing it in the first place.

Budget

Nothing can be achieved without the proper money and funds to back it up, and this goes for running successful campaigns as well. For starters, hiring professionals that can help put together the best strategy requires money in and of itself. Whether it’s social or digital media, public relations, event coordination, or something else, this, too, will require some level of money in order to perform the tasks.

Think about it, how can you attend an industry event that would benefit your brand awareness if you do not pay for a booth space and everything else that is necessary to set it up? Think long and hard about how important the product or service you are promoting is, and what you can do to promote it successfully.

Aesthetics

The first impression of any campaign will often be the visual impact that it leaves, and you must thus ensure that the aesthetical qualities are perfected. Thanks to today’s advancements in technology, there are many different options available for how to achieve the ideal campaign and spread the word about your brand. For example, you can view here to learn more about the benefits that video marketing offers, both in its ability to drive traffic to your website and even increase sales, while it does so in a visually creative way.

Written content

Learning how to finesse your brand message, and thus the written portion of any campaign, is also very important. What type of tone do you want to have when people read about your campaign? Coincide your brand’s voice with your content, so that your business is seamless. Your tone can be:

  • Comedic
  • Serious
  • Witty
  • Informative
  • Formal
  • Informal
  • Conversational
  • Generic

More so, you will need to have catchy phrases and write in a way that you form an emotional connection to your target audience. This often means that you need to hire a professional for this type of job, which in this case is a copywriter.

Social and digital

The social and digital world is widespread, and ignoring these would mean that your company isn’t reaching as many people as it should. For example, digital marketing includes search engine optimisation, online displays and ads, paid search marketing, and much more. Wouldn’t you want your brand message to be displayed on a banner that is located on someone’s screen when they are browsing the web? More so, would you not want to reach your audience on Instagram, and form a connection with them on the platform such that they become loyal followers for your company? None of these can be achieved if you do not invest in the right social and digital marketing tactics.

Public relations

Public relations is another beneficial marketing campaign tactic, and it involves forming relationships with key influencers and media that have a large following with your target audience. Getting these types of individuals to write about your products or services further goes to establish the credibility of your brand and gain the trust of customers in the process. Hire a PR agency to overview your brands image.

It is always worth your while for your company to hire marketing experts in order to achieve your brand awareness goals. No business can hope to make a profit without first investing in the necessary resources that allow you to maximise your efforts in the first place. Understanding the basics of a marketing campaign is important for any business owner to understand, but the details of the procedures should always be left to those in charge of the respective roles. The benefits of making this type of investment is always big, and a campaign that is creative enough may even go on to win notable awards.