If you are trying to get more visitors to your website, and are seeing improvements in your statistics that are not translated into more revenue, you will have to address a common issue: conversions.
While your online marketing content might be appealing to potential customers, it is not enough to make them trust you enough to buy from you. If you would like to see a higher return on investment in your digital marketing campaign, follow the below tips.
One of the best ways of getting the message and information through when talking about specialist topics is using animated infographics. You want to capture the essence of the message, entertain people, and provide proof for your statements. It is no longer enough that you tell them how well you can meet their expectations; you have to provide statistics, customer feedback, and social proof, as well as figures.
You might want to deepen the relationship you have with your target customers, and video marketing will help you do just that. You might use them to give them a tour of your services, or even your office. You could create educational customer videos that will help them make the most out of your product or service. Videos are personal and can make people relate to you on a deeper level; remember that most people don’t buy from companies; they buy from people.
Instead of sending out direct promotional and sales messages, you can use digital marketing hacks that will help you create a strong and positive brand image. You can share your vision and values with your target market through social media updates, blog posts, videos, and even branding films. No matter what your industry is, you can increase your conversion rates if you get your branding right.
Social media allows you to target a specific demographic group. If you haven’t yet taken advantage of the tools offered by Facebook, Twitter, Instagram, and LinkedIn, it might be time to start researching your available options. You can set your budget and measure conversion across different types of content and audiences, so you can tweak your campaigns to improve your conversion rates.
SEO for Social Media
Some business owners think that it is enough to get the search engine optimisation principles implemented on their site. This is not the case. Every social media post that you share and every video transcript can help you attract the right audience and improve your conversion rates. If you are unfamiliar with search engine optimization for social media, you could get in touch with an SEO Consultant to discuss your different options and focus on potential buyers, instead of followers only.
When you spend a lot of money on marketing campaigns, and this doesn’t translate to increased profits, it might be time to stop and take a step back. Use the above methods to focus on improving your conversion rates, instead of just the traffic to your sites.